Heineken Buys Ethiopian Harar and Bedele Breweries

Heineken now owns Ethiopian Harar and Bedele Breweries
Heineken now owns Ethiopian Harar and Bedele Breweries

Heineken’s bid to buy both Harar Brewery SC and Bedele Brewery SC for 78.18 million dollars and 85.24 million dollars, respectively, has been approved.

The approval of the deal has been confirmed by sources at Heineken as well as the Privatisation and Public Enterprises Supervising Agency (PPESA) who wished to remain anonymous and declined to disclose details for not being authorised to comment.

Heineken’s┬ábid for Harar Brewery was won without competition, but the company’s bid for Bedele Brewery met with three competing bids. Heineken beat the 70 million dollar bid from South West Development, the 68 million dollar bid from BGI, and the 64 million dollar bid from Carlsberg.

 

Fortune