November 10, 2012
Ethiopia is one of the fastest growing non-oil economies in Africa, but while a growing middle class aspire to symbols of modernity – such as cupcakes – for most, this new Africa is not a reflection of real life.
Red Velvet. Caribbean Breeze. Vanilla Fever. Brunette. The choice was overwhelming.
I was standing at the counter of a cafe in Addis Ababa and I was looking at cupcakes. Piled high with icing in unnatural shades of turquoise, lime green and a devastating pink.
The Cupcake Delights Bakery, as it is called, was full.
Smartly dressed Ethiopians sipped tea and nibbled on the colourful cakes.
An Indian woman swept in and placed a large order. Chinese men in business suits asked the waitress to bring them fresh fruit cocktails.